Welcome
I started this website with the goal of creating a resource hub for product marketing professionals after recognizing the lack of available resources that go into more depth than “what is product marketing?”
If you’re a product marketer, you need more best practices to help get the job done. You need playbooks and in-depth guides, not lengthy blog posts written by content marketing managers working for software companies. If you want something that goes deeper, a lot deeper, into product marketing and pricing written by someone who has spent their career in product marketing, then you’ve come to the right place.
To coincide with my keynote speech titled “Why You Should Own Pricing, Even if You Know Nothing About Pricing” at Product Marketing Alliance‘s PMM Fest on June 8th, 2020, I started with a 10,000+ word post on pricing. How’s that for a start? Check back here for more resources and frameworks made by and for product marketers and I’ll do my best to share what I know.